9 Key Elements of a White Paper
#1 Title – make it as attention grabbing as possible. #2 Abstract or Executive Summary – don’t assume they’ll get all the way to the end to read your conclusion. #3 Introduction – define the issue you’re covering and provide some background discussion. #4 Definition of the Problem – Identify thoroughly whatever business problem it…Read More
Expecting Instant Book Success?
Expecting Instant Success With Your Book? We’ve all heard the phrase “overnight sensation” where someone, semmingly out of nowhere, emerges on the scene to big fanfare. What most fail to realize is that so-called instant success was a result of years of hard work that finally came to fruition. Most first-time authors have the expectation…Read More