Are you a successful business owner who wants to launch a speaking career or add speaking to the marketing mix of your business? Or simply anyone with a powerful message they want to share and you just aren't sure how the speaking industry really works?

As a 25 year veteran of the speaking industry I've seen it all. I've been an attendee at hundreds of events and I've managed the back sales table at around 150 Internet and information marketing conferences. I've also handled product fulfillment for many of the biggest names in the industry so I've seen first hand what they do well and what they don't do so well.

If you're ready to take the shortcut to speaking success and want to find out how the industry really works and learn what you need to do to be gig ready then it's time to sign up for the Spotlight Speaker Materclass.

This 2-1/2 day intensive Masterclass is just $497 and run around 6 hours each on a Friday and Saturday and a half day on Sunday. Here's a breakdown of what you'll receive in this training:

Session 1 on Friday Morning - Overview of the Speaking Industry

  • Fee vs. Free Speakers
  • Virtual vs. In Person Events
  • Demographics
  • Key Metrics
  • Dealing with Event Promoters
  • Your Goal as a Speaker
  • Honing Your Craft

Session 2 on Friday Afternoon - Assets and Systems You Need

  • Your Signature Talk
  • Website
  • Branding
  • List Building Bribe
  • Social Media
  • Media Kit/Press Room
  • Contact Channels
  • Back Pocket Speech

Session 3 - Saturday Morning - Getting Gigs

  • Speaker Bureaus
  • Relationships
  • List Building
  • VAs
  • HARO
  • Podcasting
  • Pay Per Click
  • Nurturing Your Flock
  • Resources for Getting Gigs

Session 4 - Saturday Afternoon - Monetizing Your Speaking

  • Coaching
  • Consulting
  • Masterminds
  • Membership Sites
  • Training Courses
  • Masterclasses
  • Virtual Summits
  • Home Study Courses
  • Done for You Services
  • Product Consumption
  • Selling Products in Development

Session 5 - Sunday Morning - Mistakes to Avoid, Wrap Up and Q & A

  • The $375,000 Mistake (Product in Development)
  • The $300,000 Mistake (Communication Issue)
  • Prima Donnas
  • Killing a List
  • Repurposing Your Assets
  • Outsourcing
  • Putting Your Backend Systems in Place
  • Quick Review of First 2 Days
  • Prioritizing Your Next Steps
  • Resources Available to Help You
  • Q & A



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